Key principles of brainstorming

The key principles of brainstorming include:

• Quantity Over Quality: The primary goal is to generate a large quantity of ideas, regardless of their feasibility or practicality. Later, these ideas can be refined and evaluated.

• Freewheeling: Participants are encouraged to let their imaginations run wild and think outside the box. There are no wrong or bad ideas during a brainstorming session.

• Combining and Building: Participants can take inspiration from each other’s ideas and build upon them to create new concepts or solutions.

• Deferred Judgment: Criticism and evaluation are postponed until after the brainstorming session. The focus is solely on idea generation during the session.