Chapter 3 – The Theoretical Frame of the Co-Design Process
About Lesson

Brainstorming – steps

Steps to help you conduct an effective brainstorming session:

  • Define the Objective: Start by clearly defining the objective or problem you want to address during the session. Make sure all participants have a clear understanding of the goal.
  • Select the Participants: Invite a diverse group of individuals with different perspectives and expertise related to the problem. Ensure that everyone feels comfortable contributing.
  • Set the Ground Rules: Establish ground rules to create a positive and productive atmosphere. Common rules include:
      1. No criticism or judgment during the session.
      2. Encouragement of wild or unconventional ideas.
      3. Building upon each other’s ideas.
      4. Focusing on quantity of ideas.
  • Choose the Right Environment: Select a comfortable, quiet, and neutral space that minimizes distractions. Ensure that participants have access to materials like whiteboards, sticky notes, or digital tools for idea capture.
  • Assign a Facilitator: Appoint a facilitator to guide the session and keep it on track. The facilitator’s role is to ensure everyone has an opportunity to speak, enforce the ground rules, and manage time.
  • Warm-Up Activity: Start with a warm-up exercise to get creativity flowing. This can be a simple word association game or a quick brainstorming round on a less critical topic.
  • Generate Ideas: Encourage participants to generate as many ideas as possible within a specific time frame. Use prompts or questions related to the objective to kickstart the ideation process.
  • Promote Divergent Thinking: During this phase, encourage participants to think broadly and explore a wide range of ideas, even those that may seem far-fetched or unconventional. Encourage participants to build on each other’s ideas.
  • Use Idea Generation Techniques: Employ various brainstorming techniques to stimulate creativity, such as mind mapping, analogies, or the “Six Thinking Hats” method.
  • Record Ideas: Document all ideas on a whiteboard, flip chart, or digital tool visible to all participants. This visual representation helps participants see the collective progress.
  • Clarify and Refine: After the initial brainstorming phase, discuss and clarify the generated ideas. Participants can ask questions for clarification and explore potential combinations or improvements.
  • Evaluate and Prioritize: Once you have a list of ideas, evaluate and prioritize them based on feasibility, impact, and alignment with the objective. This can be done through voting or group discussion.
  • Action Items: Identify action items and next steps. Determine how to implement or further develop the selected ideas.
  • Follow-Up: After the brainstorming session, follow up with participants to ensure that the selected ideas are being implemented and evaluated for their effectiveness.
  • Document the Session: Keep a record of the brainstorming session, including the list of generated ideas, evaluations, and action items. This documentation can be valuable for future reference.