Principles

• The avoidance of harmful substances,
• The minimization of energy and resource consumption in transportation and production phases,
• The minimization of energy and resource consumption during product use,
• The design of products for ease of repair and expansion,
• The extension of product lifecycles,
• The minimization of product weight,
• The fortification of products against external adversities,
• The use of materials that can be reincorporated whenever feasible,
• The avoidance of complex, multi-material items that pose recycling challenges,
• The pursuit of simplified, modular design,
• The perpetual enhancement of processes and products.